Length: 90 minutes
Year Produced: 2003
Whether racking up cans of spray-paint before hitting the trains or endorsing soda to put food on the table, it has been a strange quarter-century for hip hop. The culture from and about the streets has found its way into every home on the planet by way of Madison Avenue. Hip Hop Immortals – We Got Your Kids reveals the rituals and symbols of initiation into a secret confederacy that controls today’s kids – a lifestyle that existed before it packed stadiums, before it filled galleries, and before the squares embraced it. Watch and maybe you will understand why corporate America can not seem to keep their fingers out of this thing, no matter how many times they get burnt. We Got Your Kids is not about music; it is about the lifestyle, its roots, and its psychology. It is about why we connect BEATS, SNEAKERS, JEWELRY, GIRLS & MONEY. It is about who is playing who. It outlines the social, political and economical structure that birthed and feeds hip hop, while sharing idiosyncrasies that distinguish the hip hop world from our own.
Starring: Jam Master Jay, Kid Capri, Doug E. Fresh, Grand Master Caz, Prodigy Of Mobb Deep, Guru of Gang Starr, DJ Premier, Fat Joe, DJ Clue, Nas, Rakim, Warren Sapp of the Tampa Bay Buccaneers and Nelly Furtado –Grammy Award Winner.
Produced by: Mark Suroff, Derek Axelrod, Matthew Dean Suroff